Brand Identity
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SEGA president: “Sonic kind of exists as a symbol for SEGA”
SEGA president Shuji Utsumi stated that the Sonic the Hedgehog series is a symbol for the company, and its success directly impacts SEGA's overall performance. Despite the series' varied history, it remains SEGA's flagship franchise.
SCP: Project Pneuma Reaffirms Its Official Brand Identity Ahead of Launch
Ahead of its launch next month, SCP: Project Pneuma is reaffirming its official brand identity, including its logo and associated assets. The development team is addressing community concerns about similar branding appearing elsewhere, emphasizing that their established visual identity represents the original project. They encourage players and media to refer to official channels for accurate information about the psychological horror game.
[OPINION] PlayStation’s Japanese identity is slowly slipping away
The article argues that PlayStation is losing its distinct Japanese identity, citing recent game announcements appearing on Nintendo Direct, Xbox Games Showcase, and Summer Game Fest. While acknowledging industry shifts towards multiplatform releases, it suggests Sony's focus on Western blockbusters and live-service games has alienated its core fanbase and weakened its relationship with Japanese developers, who are now finding more attention from Nintendo and Xbox.
After Widespread Criticism for Being a Pokémon Clone, Pickmon Developer Announces Name Change 'To Better Align With Our Brand Identity and Lore'
The developer of the upcoming Steam game Pickmon, which faced criticism for being a Pokémon clone, has announced a name change to Pickmos. This change aims to better align with the game's brand identity and lore.