Brand Reorganization

XBOX CEO Tells Employees There Will be “Hard Decisions” in Internal Memo – Rumor

Xbox CEO Asha Sharma has informed employees via an internal memo about upcoming "hard choices" and strategic shifts necessary to rebuild the brand. The memo touches on potential layoffs, the need for a better value proposition for Game Pass, and considerations for future console pricing and availability, while also noting a rebranding from Xbox to XBOX.