Brand Trust

Xbox's Early Momentum from Asha Sharma is Fading Fast

Xbox's early positive momentum under Asha Sharma appears to be fading due to rumors of studio closures, including Ninja Theory, and the recent shuttering of Arkane Austin and Tango Gameworks. This trend is eroding player trust and potentially jeopardizing the success of future initiatives like Project Helix, which aims to unify Xbox's hardware, software, and services.