Business Growth
Ongoing coverage on Business Growth.
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Diablo 4: Lord of Hatred and Overwatch's resurgence reportedly drove Blizzard to its "first back-to-back years…
Blizzard Entertainment is reportedly Xbox's top-performing studio, experiencing its first back-to-back years of growth in nearly a decade, largely driven by Diablo 4: Lord of Hatred and a resurgence in Overwatch. Blizzard President Johanna Faries indicated that the company achieved its third-highest revenue in history, with Overwatch having its strongest quarter since 2022.
SpaceX's (SPCX) Starlink could one day provide the majority of the world's internet, says Elon Musk
Elon Musk, during SpaceX's Q2 2026 earnings call, predicted that Starlink could become the world's primary internet provider within the next 10 years. He clarified this projection applies to countries where SpaceX is permitted to operate, noting its current unavailability in major nations like China and Russia. The earnings report indicated that SpaceX beat revenue expectations and had a smaller-than-expected EPS loss.
Xbox revenue dropped in Q4, but CEO Asha Sharma keeps promising that growth is coming
Microsoft's Xbox division experienced a 7% revenue drop in its fourth quarter, attributed to declines in content, services, and hardware. Despite these figures, Xbox CEO Asha Sharma expressed confidence in returning to growth by the end of FY27, citing an increase in new players.
200 million new Xbox players weren't enough to offset falling revenue in its latest fiscal year, CEO says: "We…
Despite attracting over 200 million new players to Xbox and its games in fiscal year 2026, Microsoft's gaming division experienced a decline in revenue. CEO Asha Sharma acknowledged the gap between audience growth and business performance, stating that investments in player value are expected to drive growth by the end of fiscal year 2027. The company also underwent significant restructuring, including layoffs and spinning out several first-party studios.
Business and Finance
Netflix has reported a significant 600% growth in its games business, though the company acknowledges it is still in the early stages of development. This expansion indicates a growing focus on interactive entertainment as a key area for the streaming giant.
Netflix Says Part Of Its Games Business Is Up 600%, But It’s Still Early Days
Netflix has reported significant growth in its gaming division, with engagement for kids' mobile games surging 600% year-over-year. Cloud gaming has also seen a substantial increase in monthly active players, growing 11x since October 2025. While still in its early stages, Netflix sees strong potential and is refining its strategy, focusing on social and party games, with upcoming titles like Netflix Minigolf integrating popular franchises.
"There's a wealth of talent here, our focus is on how to leverage and support it" – Atari appoints Andreas Deptolla as Atari Europe president
Atari has appointed Andreas Deptolla as the new president of Atari Europe, overseeing approximately 100 employees and European headquarters. Richard Snowdon, CEO of Coatsink, has been named vice president of Atari Europe. Deptolla aims to leverage European talent and support acquired studios by focusing on core values and providing expertise in areas like finance and publishing, while also exploring organic growth in distribution and licensing.
CD Projekt Co-CEO Doesn’t Want to “Flood the Market” With Games: “Not Planning to Grow in That Way”
CD Projekt co-CEO Michał Nowakowski stated the company does not plan to "flood the market" with games or grow by releasing titles annually. Instead, the focus remains on creating high-quality games and leveraging existing intellectual properties, including a remake of The Witcher 1 and new projects like Project Sirius and Project Hadar.
Saros Developer Housemarque Wants to Have the Same Growth as FromSoftware
Housemarque, the developer behind Saros, has expressed a desire to achieve a similar growth trajectory to FromSoftware, the acclaimed creators of Elden Ring. The studio aims to emulate the success and expansion of the renowned Japanese developer.
New TIGA Board reinforces commitment to championing the UK games industry
TIGA, the UK video games industry's trade association, has appointed new members to its Board of Directors, including Gemma Brown, Ben Gunstone, Dan Hett, Greg Howson, Marco A. Minoli, Stuart Muckley, Tim Repa-Davies, Sitara Shefta, and John Tearle. These appointments aim to strengthen TIGA's advocacy for games businesses across the country, focusing on growth, skills development, and policy initiatives. The new board members bring diverse expertise from various studios and specialisms within the UK games sector.
EA launches new advertising platform enabling brands to "integrate directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform designed to integrate brands directly into gameplay experiences. The company claims these placements will enhance, not disrupt, the player experience, offering native ad units in sports titles and branded gameplay content like challenges and objectives. EA views advertising as a significant growth driver.
Nvidia continues to make astronomical amounts of money from AI, with the first quarter of 2026 being its biggest to date
Nvidia reported record revenue of $81.6 billion for the first quarter of 2026, driven primarily by its AI infrastructure business. The data center segment alone saw a 92% year-on-year increase, reaching $75.2 billion. CEO Jensen Huang highlighted the accelerating buildout of AI factories and the increasing value of Nvidia's AI platform.
QUByte Interactive Announces New Leadership Structure to Support Next Phase of Growth
QUByte Interactive has announced a new leadership structure to support its next phase of growth, appointing Bruno Carvalho as CEO, Cabral Silva as CPO, Fabio Attard as CTO, Marcel Bernardi as CCO, and Marcos Cardoso as COO. This reorganization aims to strengthen the company's focus on product, platform, global expansion, and its proprietary QUByte Emulation Engine, particularly in the retro gaming sector.
The Blood of Dawnwalker’s Director is Comfortable With Comparisons to The Witcher 3
Konrad Tomaszkiewicz, game director for Rebel Wolves' upcoming RPG The Blood of Dawnwalker, is comfortable with comparisons to The Witcher 3: Wild Hunt, citing his own past work on the latter and Cyberpunk 2077. He expressed confidence in the game's unique story-driven, open-world design and the studio's vision to push AAA RPG boundaries while maintaining a small, communicative team size.
Capcom proudly announces 2025 was its 12th straight year of growth, and it has PC to thank for it
Capcom has announced its 12th consecutive year of growth, with PC gaming driving the majority of its sales and profit. CEO Kenzo Tsujimoto believes PC will become the world's leading gaming platform and plans to increase investment in film adaptations of Capcom's intellectual properties to boost game visibility and sales.
