Business Intelligence
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Sensor Tower acquires AppMagic
Sensor Tower has acquired mobile app intelligence firm AppMagic to enhance its offerings for small and medium-sized businesses. The integration aims to broaden data access for mobile studios and independent developers by expanding coverage across PC, console, and mobile platforms, as well as Live Ops Intelligence. This acquisition follows Sensor Tower's previous purchase of Data.ai.
"Can we meaningfully predict how things go?" How AI could shape how publishers invest
Joost van Dreunen, founder of Aldora, discusses how small language models (SLMs) can revolutionize business intelligence in the games industry. Unlike large language models, SLMs offer secure, efficient, and cost-effective analysis of market data, enabling publishers to make more agile investment decisions and predict future trends. Aldora plans to launch its SLM-based product in Q2 or Q3 of this year, catering to both existing industry players and non-endemic companies entering the gaming space.
