Chinese Gaming Market

Xbox is reportedly creating a new Game Pass tier to capture the ever growing Chinese gaming market with

Microsoft is reportedly developing a new tier of Game Pass specifically for the Chinese market, codenamed 'Project Saluki'. This initiative aims to cater to China's unique regulatory environment and gamer preferences, following the significant growth of the Chinese gaming market and increasing adoption of simplified Chinese on platforms like Steam. The move comes as Xbox seeks to bolster its position, with new CEO Asha Sharma leading efforts to revitalize the brand.