City Economy

"This is us speaking to the world" – Why London is keen to host esports events like the Valorant Masters

London's deputy mayor for culture and the creative industries, Justine Simons OBE, and Riot Games' president of publishing and esports, John Needham, discuss the strategic benefits of hosting major esports events like the Valorant Masters. They highlight the economic impact, global reach, and reputational boost these events bring to the city, emphasizing London's ambition to be a premier destination for esports.