Console Release Cycles

PS6, Project Helix “Delivery to Market” Won’t be Affected by Memory Shortages, Says Take-Two CEO

Take-Two Interactive CEO Strauss Zelnick believes ongoing global memory shortages will not affect the market delivery of next-generation consoles like the PlayStation 6 and Microsoft's Project Helix, with a rumored Holiday 2027 launch window still likely. Despite potential challenges and rumors of delays, companies are expected to proceed with launches to avoid greater costs, with memory prices anticipated to improve by late 2026. Both consoles are rumored to feature AMD chips, with Project Helix potentially being more powerful on paper.