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Sony officially bows out of CES 2027 attendance
Sony has confirmed it will not attend CES 2027, marking a departure from its long-standing presence at the event. The company stated this decision aligns with a strategic shift towards focusing on entertainment intellectual property and technology designed to support creators.
Sony to skip CES 2027 for first time since expo's inaugural event in 1967
Sony will not attend the Consumer Electronics Show (CES) in 2027, marking its first absence since the event's inception in 1967. The company stated this decision reflects a shift in focus towards "entertainment, intellectual property, and technology geared to support creators." This marks a departure from its traditional presence, which often included PlayStation hardware announcements.
Sony Confirms PlayStation Will Not Be at CES 2027
Sony has confirmed that PlayStation will not be present at CES 2027, marking its first absence in decades. The company stated a strategic shift towards entertainment, IP, and creator support over traditional tech showcases. This decision aligns with CEO Hiroki Totoki's comments about focusing on recurring revenue from its existing user base rather than aggressive console sales for the PlayStation 5.
For The First Time Ever, Sony Skips CES, Which Was Home To One Of PlayStation’s Silliest Announcements
Sony will not attend the Consumer Electronics Show (CES) in January 2027, marking the first time since its debut in 1967. The company stated a shift in focus towards entertainment, including games, anime, films, and music, rather than technology-focused events like CES. Historically, PlayStation has made announcements at CES, such as the PlayStation 5 logo reveal in 2020 and the PlayStation VR2 unveiling in 2022.