Convention Marketing

5 Marketing Mistakes Fan Conventions Make

This article analyzes common marketing mistakes made by fan conventions, such as over-reliance on social media and neglecting email campaigns or local community outreach. It highlights successful strategies employed by events like FanimeCon and MAGWest, emphasizing the need for a comprehensive marketing plan beyond just booking a venue and running ads. The piece also touches on the importance of networking with local fan communities and being present at other conventions to build direct connections with the target audience.