Creator Marketing
Ongoing coverage on Creator Marketing.
Latest coverage
Hitscan is a new tool for connecting publishers with creators that are "driving the most impact and viewership"
Marketing agency Open World has launched Hitscan, a new tool designed to help game publishers identify and connect with content creators who are driving significant impact and viewership for their games. Building on NoScope's analytics, Hitscan provides insights into creator performance, relationship history, and audience fit, aiming to streamline creator discovery and campaign management for publishers of all sizes. Companies like Devolver Digital and Skybound are already utilizing the platform to monitor back catalogue coverage and identify key influencers.
Ludeo Opens Indie Dev Program Offering Instant Playable Game Discovery, Creator Grants, and Up to $10K for Top Campaigns
Ludeo has launched its Indie Program, an initiative designed to help independent game developers leverage creator content for instant game discovery. The program allows players to jump directly into playable gameplay moments from creator clips without downloads. Indie developers can apply until June 15, with top campaigns eligible for up to $50,000 in creator marketing support.