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Cross-media Tie-ins

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1 Oct

PC and console revenue charts led by new releases in August | Newzoo charts

New releases like EA Sports Madden NFL 27 and Big Walk led August's revenue charts, while established titles like Fortnite and Helldivers 2 saw significant growth in monthly active users. Collaborations and cross-media tie-ins, such as those in Fortnite and Marvel's Spider-Man 2, were key drivers for audience expansion.