Customer Loyalty Programs
Ongoing coverage on Customer Loyalty Programs.
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Forza Horizon 6’s 7-Eleven Deal Signals a Bigger Shift in How Brands Think About Loyalty
Forza Horizon 6's integration of 7-Eleven, featuring a branded storefront and exclusive Toyota Supra GR livery tied to real-world loyalty rewards, signifies a shift in how brands approach in-game partnerships. This move from simple advertising to feature integration aims to make loyalty programs more relevant to gamers, potentially setting a new template for brand collaborations across various game genres.
Disney Store UK launches free membership program that can get you 15% off adorable Pixar merch, Marvel pins, Star Wars…
Disney Store UK has launched a free membership program called 'Disney Unlocked' that offers exclusive perks, including a 25% birthday discount and early access to products. For a limited time, members can also receive 15% off a wide range of merchandise, from Star Wars items to Pixar figures.
Sony appears to be testing PlayStation Store credit offers when you buy certain games
Sony appears to be testing a new rewards program on the PlayStation Store, offering wallet credit bonuses with the purchase of certain games. This initiative, observed with titles like The Blood of Dawnwalker, could be connected to a previously discovered 'Wallet Credits' app and mirrors similar strategies used by Microsoft on the Xbox Store.
Playstation verkar testa ett nytt belöningsprogram
Sony appears to be testing a new, simpler reward program for PlayStation users, distinct from the previously discontinued PlayStation Stars. Reports indicate that purchasing certain games in the PlayStation Store may now grant direct wallet credit, with one user receiving ten dollars.
How Sony can soften the blow of a digital-only future - Reader's Feature
A reader suggests ways Sony Interactive Entertainment could mitigate the negative impact of a digital-only future for the PlayStation 5 and future consoles. The suggestions include cheaper game prices, more consistent pricing for older titles, a rewarding loyalty program, better refund policies similar to Steam, and a monthly payment option for new console hardware.
Arena Perps rolls out tiered fee cuts scaled to volume, loyalty and platform standing
The Arena is implementing tiered fee discounts on its perpetual futures trading platform, Arena Perps. These discounts are based on a user's trading volume, platform status, and customer loyalty, a departure from typical volume-only models. The Arena routes trades to Hyperliquid, earning revenue through a builder code that caps fees.
GameStop’s Rewards Program May Be Losing Its Best Feature – Report
GameStop is reportedly making significant changes to its Pro Membership rewards program, including the discontinuation of Pro Points for new members starting July 15 and for current members on August 15. This move, aimed at cutting costs, has led to dissatisfaction among some employees and customers. CEO Ryan Cohen was also mentioned in relation to his unsuccessful attempt to buy eBay.
