Daily Active Players

Xbox will reevaluate exclusivity and target daily active players under new leadership

Xbox's new leadership, including president Asha Sharma and chief content officer Matt Booty, are set to reevaluate the company's approach to platform exclusivity, windowing, and AI. The division aims to increase its PC presence, improve console performance, and focus on daily active players as its new north star. Xbox also plans to fortify Xbox Game Pass and pursue strategic mergers and acquisitions to accelerate growth.