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New Report From G2A and Juniper Research Predicts “Trust Advantage” as the Next Growth Driver in Global Digital Commerce
A new report from G2A Group and Juniper Research identifies a 'Trust Advantage' as a key growth driver in global digital commerce. The study highlights that consumers prioritize security, with digital wallets being the most trusted feature. Marketplaces that invest in robust trust infrastructure are predicted to outperform direct brand purchases.