EUEurogamer
"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles
Xbox boss Asha Sharma is calling for the entire gaming industry to innovate in affordability and efficiency for future console generations, citing current component price crises. She highlighted the need for more consumer choice in how consoles are purchased and used, and mentioned that Microsoft is considering new business models beyond traditional hardware sales. Sharma also noted the impact of AI datacenter demand on component pricing, which has led to recent price increases for Xbox Series S and X consoles.
