Event Promotion
Ongoing coverage on Event Promotion.
Latest coverage
Tokyo Game Show 2026 Gets New Teaser Video Showcasing its Key Visuals
The Computer Entertainment Supplier's Association has released a teaser video for Tokyo Game Show 2026, which will run from September 17th to 21st and celebrate the event's 30th anniversary. The longest TGS to date will feature five days of activities, with applications for exhibitors closing on May 22nd. The association aims to maximize exhibition space and attract a wider range of participants, including international press and influencers.
5 Marketing Mistakes Fan Conventions Make
This article analyzes common marketing mistakes made by fan conventions, such as over-reliance on social media and neglecting email campaigns or local community outreach. It highlights successful strategies employed by events like FanimeCon and MAGWest, emphasizing the need for a comprehensive marketing plan beyond just booking a venue and running ads. The piece also touches on the importance of networking with local fan communities and being present at other conventions to build direct connections with the target audience.
