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'We want to keep it very simple:' How Nex Playground is beating expectations during a hardware crisis

Nex Playground is exceeding expectations in a challenging hardware market, expanding globally and securing significant funding. The motion-controlled console has seen strong sales velocity in the UK, driven by an omni-channel strategy including platforms like TikTok Shop. Despite supply chain issues and component costs, Nex is committed to affordability and profitability through a sustainable hardware and subscription model.