Franchise Longevity
Ongoing coverage on Franchise Longevity.
Latest coverage
Sonic The Hedgehog 35th anniversary interview - the persistence of an icon
Sega's Takashi Iizuka and Ivo Gerscovich discuss the enduring appeal of Sonic The Hedgehog on its 35th anniversary. They highlight the character's core identity of freedom and speed, the importance of balancing legacy with innovation, and the franchise's expansion into various media like movies, comics, and audio dramas. The interview also touches on future game development, potential spin-offs for supporting characters, and the strategy behind successful brand collaborations.
Final Fantasy and Star Wars have the same problem, says former Square Enix exec: fans are getting older, and young…
Former Square Enix executive Jacob Navok argues that both Final Fantasy and Star Wars face a critical problem of an aging core fanbase with a shrinking new audience. He points to declining ratings for Star Wars: The Mandalorian and the high average age of Final Fantasy 7 Rebirth players as evidence that these franchises are struggling to connect with younger generations who are growing up with platforms like Roblox.
The Enduring Appeal of Final Fantasy: Why One Franchise Defined an Entire Medium
The Final Fantasy franchise maintains its cultural relevance through a comprehensive ecosystem of games, merchandise, and media, extending its reach beyond mainline releases. Its ability to reinvent itself, exemplified by the turnaround of Final Fantasy XIV and iterative game design, allows it to survive and surprise audiences, ensuring its continued impact on the gaming medium.
