Game Announcement Strategy
Ongoing coverage on Game Announcement Strategy.
Latest coverage
The Elder Scrolls 6 Has Made Todd Howard More Conscious of What He Announces: 'Just Pretend We Didn't Announce It' - IGN
Bethesda director Todd Howard expressed a desire to announce games closer to their release, stating he wishes players would 'pretend we didn't announce' The Elder Scrolls 6. He discussed the challenges of balancing fan expectations with development timelines, noting that while early announcements can inform audiences, it's not his preferred method. The article also touches on the long wait for The Elder Scrolls 6, comparing it to previous Bethesda titles.
Todd Howard On Elder Scrolls 6: "Just Pretend We Didn't Announce It. It Doesn't Exist."
Bethesda's Todd Howard expressed regret over the early announcement of The Elder Scrolls 6 in 2018, joking that players should pretend it doesn't exist. He prefers to announce games closer to their release to manage player expectations. Howard also confirmed that The Elder Scrolls 6 will return to the company's classic single-player roots after Starfield and Fallout 76.