Game Audience Growth

As Blizzard launches yet another version of World of Warcraft, lead says "our hope is to grow the audience, not to…

Blizzard Entertainment is launching World of Warcraft: Forever, a third version of the game alongside retail and Classic, with the goal of expanding the player base rather than dividing it. Game director Ion Hazzikostas stated that Forever aims to appeal to players not currently served by existing versions, including newcomers and those who find Classic too dated. Senior game designer Josh Greenfield noted record engagement numbers during the beta.