Game Prototypes

"There's nothing worse than an AI-generated pitch": Bloober, Jagex, 11 bit and indie devs on the bruising hurdle of funding a videogame prototype

Independent game developers face significant hurdles in securing funding for prototypes, with many publishers requiring playable builds before committing to a project. Companies like Bloober Team, Jagex, and 11 bit studios acknowledge the necessity of prototypes but express concerns about the increasing reliance on generative AI for their creation. While AI tools can boost productivity, publishers are wary of AI-generated pitches, as they offer less proof of a team's genuine capabilities and artistic vision, leading to a more risk-averse industry.