Global Appeal

Nintendo interested in creating new characters, but wants to be careful about it

Nintendo is interested in creating new characters but will proceed with caution, ensuring they have global appeal. Shigeru Miyamoto stated that while the company needs to be more proactive, they must be strict in judging the potential success of new intellectual properties. He cited the development of Splatoon and the Inklings as an example of creating characters that stand on their own, distinct from established franchises like Mario.