GPU Pricing
Ongoing coverage on GPU Pricing.
Latest coverage
Nvidia RTX 5090 listings touch $6,000, as official retailers remain out of stock
Nvidia's flagship GeForce RTX 5090 graphics card is experiencing extreme price inflation, with third-party listings reaching over $6,000, far exceeding its original $1,999 MSRP. Official retailers remain largely out of stock, while the high demand is partly attributed to its use in AI applications. This pricing crisis continues despite older GPUs like the RTX 3060 remaining sufficient for many gamers.
New RTX 5070 variant could help bolster GPU supply but it surely won't help prices
Nvidia is reportedly planning a new variant of the GeForce RTX 5070 using a cut-down GB203 GPU, aiming to improve graphics card supply. However, this change is unlikely to lower prices, with the card expected to continue retailing around $800, far above its MSRP. This move follows a pattern of Nvidia using larger chips for lower-tier cards without performance gains.
I've checked gaming PC deals every week for two years and I'm not exaggerating when I say there isn't a…
The PC gaming market is experiencing significant price increases across components, largely due to a global memory shortage and rising GPU costs. Deals that were considered good a year ago are now the norm, forcing prospective buyers to adjust their expectations. The ongoing AI boom's demand for computing silicon is also cited as a contributing factor to the current market conditions.
"This feels like a Spider-Man meme" - RTX 5090 buyer beats Asus' price hike via Nvidia's website, but no one wants to honor the order
A PC gamer attempted to purchase an Nvidia RTX 5090 graphics card for $4,982 through Nvidia's website, beating a price hike from Asus. However, the order was cancelled due to a pricing dispute between Nvidia and Asus, with neither company willing to honor the original price. This situation highlights issues with online order fulfillment and communication between manufacturers and retailers.
Evening Tech Bits
This article provides brief updates on two tech topics: the ongoing trend of absurd GPU pricing expected to continue into mid-2026, and the release of Windows 11 Insider Preview Build 28120.2630 for the 26H1 branch.
AMD confirms 10% GPU price increase — 48 hours after launching a 4GB card
AMD has confirmed a 10% increase in GPU prices starting next month, citing the ongoing memory crisis fueled by AI demand. This announcement follows Nvidia's similar price hikes and comes shortly after AMD launched a new 4GB graphics card. The price increase is expected to narrow the value gap between AMD's Radeon RX 9070 XT and Nvidia's GeForce RTX 5070 Ti.
"Nobody wants their games to look like Italian brainrot" - Indie publisher New Blood CEO urges devs to push back against DLSS 5 just like they did with NFTs and crypto games
New Blood CEO Dave Oshry is urging game developers to resist Nvidia's DLSS 5 and generative AI graphics tools, comparing the push to the backlash against NFTs and crypto games. Oshry and developer David Szymanski express concerns that these technologies are becoming mandatory, driving up costs, and potentially compromising game art and performance. They advocate for prioritizing consistent framerates, sharp resolution, and affordable hardware over AI-driven features.
