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Indie Marketing
Ongoing coverage on Indie Marketing.
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Gamedeveloper.com
Bekah Saltsman breaks down indie marketing essentials
Finji CEO Bekah Saltsman discusses essential indie marketing strategies in a new GDC Side Quest podcast episode. Saltsman, a strong advocate for indie self-advocacy, emphasizes the importance of developers taking their marketing and business needs seriously.
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PC GamesN
Freak Steam game naming coincidence unintentionally results in some of the best indie marketing I've seen
Two indie games, both titled Piece by Piece, were launched by developers Gamkat and Neon Polygons just days apart. This naming coincidence led to unintentional but effective marketing for both titles.