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Influencer Culture

Ongoing coverage on Influencer Culture.

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Gamespot

Anime GTA-Style Game Ananta’s Massive Open World Could Be Its Greatest Strength Or Its Biggest Problem

Ananta, an upcoming anime-style open-world RPG from Naked Rain, aims to blend GTA-like freedom with a unique narrative centered on becoming an online influencer. While the game's massive scope and integration of social media mechanics are intriguing, its success hinges on whether it can provide enough meaningful content to sustain player engagement.

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Playstation Lifestyle

GTA-Like PlayStation 5 Console Exclusive RPG Gets Release Date

The PlayStation 5 exclusive open-world RPG Ananta, developed by Naked Rain and published by NetEase, will launch on January 15, 2027. The free-to-play title, also available on PC and smartphones, is set in a modern urban world and focuses on influencer culture and social media influence as a core gameplay mechanic.

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Eurogamer

Hugely anticipated anime RPG Ananta gets a January release date, as pre-registrations hit a whopping 17m sign-ups

The open-world anime RPG Ananta, developed by Naked Rain and published by NetEase, will launch worldwide on January 15, 2027, for PC, PlayStation 5, and mobile devices. The game features driving, combat, and a focus on becoming a social media influencer, with over 17 million pre-registrations already secured.

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Last Word Gaming

Ananta Release Date Leaks & Later Confirmed at Gamesom

The free-to-play open-world RPG Ananta, developed by NetEase Games and Naked Rain, had its release date confirmed at Gamescom for January 15, 2027, after an earlier leak. Players will navigate an influencer-driven world, building a social media following to complete missions and save the world. Pre-registration is now open for Android, iOS, PC, and PlayStation.

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Push Square

Fallout Co-Creator Says Gamers Are Letting Influencers Tell Them What to Think

Fallout co-creator Tim Cain observes that many gamers now look to influencers to be told how to think about games, rather than seeking reviews to shape their own opinions. He notes this trend extends beyond gaming to other media and expresses concern about its influence on creative endeavors, while also acknowledging the positive aspects of finding like-minded voices.

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Tech Radar

Fallout co-creator says players nowadays are 'handed an opinion from the online channel they’re watching' — 'They find someone they just like, and then that person’s opinion becomes their opinion'

Fallout co-creator Timothy Cain expresses concern that many players now adopt opinions from online influencers rather than forming their own. He notes that game design is increasingly influenced by the desire to create shareable moments for streamers and influencers. Cain fears this trend could lead to more tightly controlled gaming bubbles or a future generation that rejects such labeling.

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IGN

Fallout Co-Creator Says Some Players Watch Influencers So They Can Be Told What to Think About Games

Fallout co-creator Tim Cain expressed concern that some players rely on game influencers to dictate their opinions on games. He fears this trend discourages independent thought and critical engagement with gaming content.

PC Gamer

Fallout designer Tim Cain thinks influencers have changed how people make and play games: 'more people seem to be abdicating their own judgement to that of people they see online'

Veteran Fallout designer Tim Cain believes the rise of influencers and streaming has negatively impacted game design and how players engage with games. He argues that many gamers now abdicate their own judgment to online personalities, leading to a less critical and more opinion-driven approach to experiencing video games.

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