Intellectual Property Management
Ongoing coverage on Intellectual Property Management.
Latest coverage
Lord of the Rings, Tomb Raider, Kingdom Come: Deliverance, and more now overseen by new company from Embracer that'll make at least 2 "outstanding AAA products" a year
Embracer Group has established a new entity called Fellowship Entertainment to oversee a portfolio of major intellectual properties, including The Lord of the Rings, Tomb Raider, and Kingdom Come: Deliverance. The company aims to increase management focus and unlock the potential of these IPs, with a goal of releasing at least two outstanding AAA products annually starting in fiscal year 2027-2028. Fellowship Entertainment will also explore licensing opportunities and the adaptation of new technologies, including AI.
Embracer Group splitting into two companies: Embracer and Fellowship Entertainment
Embracer Group is splitting into two independent companies: Embracer and Fellowship Entertainment. Fellowship Entertainment will focus on IP-led entertainment, including The Lord of the Rings and Tomb Raider, while Embracer will concentrate on proven entrepreneurs with a more efficient structure. This strategic move aims to increase management focus and accelerate value creation for both entities, with Fellowship Entertainment expected to be listed on Nasdaq Stockholm in 2027.
