Intellectual Property Management
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After Microsoft's latest bloodbath, former Blizzard president Mike Ybarra offers "props to Xbox" for dismantling Halo Studios: "The best decision to reset Halo"
Following significant layoffs at Microsoft's Xbox division, former Blizzard president Mike Ybarra praised the company's decision to move the Halo intellectual property to Activision, calling it a positive reset for the franchise. The article notes that hundreds of Xbox employees were laid off, and Halo Studios has been reduced to a small support team as Activision takes over future Halo game development.
Lord of the Rings, Tomb Raider, Kingdom Come: Deliverance, and more now overseen by new company from Embracer that'll make at least 2 "outstanding AAA products" a year
Embracer Group has established a new entity called Fellowship Entertainment to oversee a portfolio of major intellectual properties, including The Lord of the Rings, Tomb Raider, and Kingdom Come: Deliverance. The company aims to increase management focus and unlock the potential of these IPs, with a goal of releasing at least two outstanding AAA products annually starting in fiscal year 2027-2028. Fellowship Entertainment will also explore licensing opportunities and the adaptation of new technologies, including AI.
Embracer Group splitting into two companies: Embracer and Fellowship Entertainment
Embracer Group is splitting into two independent companies: Embracer and Fellowship Entertainment. Fellowship Entertainment will focus on IP-led entertainment, including The Lord of the Rings and Tomb Raider, while Embracer will concentrate on proven entrepreneurs with a more efficient structure. This strategic move aims to increase management focus and accelerate value creation for both entities, with Fellowship Entertainment expected to be listed on Nasdaq Stockholm in 2027.
