Joint Venture
Ongoing coverage on Joint Venture.
Latest coverage
28 years later, Final Fantasy 8's wonderfully awkward E3 reveal has hit the internet – please enjoy Square and EA execs desperately trying to stall for Squall for 7 minutes straight
A recently unearthed video from E3 1998 reveals the awkward US debut of Final Fantasy VIII, featuring Square and Electronic Arts executives struggling for seven minutes to get the game's trailer to play. The footage, preserved by the Video Game History Foundation, also highlights the formation of the Square Electronic Arts joint venture intended to boost game releases in North America. The article contrasts the venture's initial promise of job creation with later industry trends of layoffs and studio closures.
It's Official: Sony Spins Off Iconic Television Business
Sony has officially announced a strategic partnership and spin-off of its television business into a new subsidiary named Bravia Inc. The new company will be a joint venture with Chinese manufacturer TCL, which will own 51% of the shares, while Sony retains 49%. This move integrates Sony's home entertainment products, including Bravia TVs and audio equipment, under a new structure expected to begin operations in April 2027.
