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Uber is shooting for even more upscale clientele with Uber Elite
Uber has launched Uber Elite, an invite-only luxury ride service targeting executives and frequent travelers. The service features professional chauffeurs, new luxury vehicles, and premium amenities like bottled water and mints, with options for sparkling water or champagne. Initially available in Los Angeles and San Francisco, Uber Elite aims to provide an elevated experience through the Uber app, Uber Reserve, and Uber for Business.