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GTA 6 Helps Modern Warfare 4, Actually, Activision Says
Activision's Chief Marketing Officer Tyle Bahl believes that the upcoming release of Grand Theft Auto 6 will benefit other major titles, including Call of Duty: Modern Warfare 4. He suggests that the influx of players drawn to GTA 6 will increase overall engagement with gaming platforms, positively impacting titles like Modern Warfare 4 and even The Legend of Zelda: Ocarina of Time remake. Ubisoft's CEO also expressed a similar sentiment, viewing big game releases as beneficial for the entire industry.