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Jobs roundup: August 2026 | Tim Coombs rejoins Amazon as head of brand marketing for Luna
This article rounds up various industry hires and transitions in August 2026. Notable appointments include Tim Coombs rejoining Amazon as head of brand marketing for Luna, Dan Lazarides becoming Chief Marketing Officer at Frontier Developments, and Tracey Thompson returning to Bethesda as VP of Communications. Several other individuals have also moved into new roles across companies like Blizzard Entertainment, Netflix Games, and Riot Games.
Jobs roundup: August 2026 | Frontier Developments appoints Dan Lazarides as CMO
Several key figures have moved into new roles within the gaming industry. Dan Lazarides is the new Chief Marketing Officer at Frontier Developments, while Tracey Thompson returns to Bethesda as VP of Communications. Maddie Richter joins Nintendo of America as Social Media Marketing Manager, and Steffen Holm and Chris Kruger join Roblox to support AI tool development.
Jobs roundup: August 2026 | CodeDev Group appoints Ben Board as CEO of The Performance Guys
This article rounds up recent hires and promotions across the gaming industry. Key appointments include Ben Board as CEO of The Performance Guys, Nate Nanzer as EVP at Paramount Games, and Tracey Thompson returning to Bethesda as VP of communications. Several other companies like Epic Games, Amazon, and Microsoft also saw personnel changes.
Jobs roundup: August 2026 | Paramount Games appoints Nate Nanzer as EVP, head of commercial & marketing
This article rounds up recent appointments and transitions within the gaming industry. Notable moves include Nate Nanzer joining Paramount Games, Julia Gutnik heading media at Amazon Gaming, and Tracey Thompson returning to Bethesda as VP of communications. Several other companies like Epic Games, Studio MDHR, Games Workshop, and Blizzard Entertainment also saw new hires or promotions.
Jobs roundup: August 2026 | Three new hires at Yogscast Games
Yogscast Games has hired Charlotte Willis, Robin Mawhinney, and Charlotte Pang for PR, production, and publishing roles. Meanwhile, Jars AI co-founders Steffen Holm and Chris Kruger have joined Roblox to support its AI tool launch in New Zealand. Sathvik Sudireddy is the new marketing manager for live services at Rockstar Games, and Joe Chard is the lead product manager at Netflix Games.
The industry makes great games, but nobody can find them
Industry professionals at the Madeira Games Summit identified discoverability as a critical issue, stating that current algorithms favor volume and short-term engagement over quality, burying unique games. The problem is exacerbated by a lack of financial motivation to fix the system, leading to a focus on optimizing for metrics rather than creating compelling experiences. Solutions proposed include platforms offering better analytics and curation, publishers focusing on niche identities, and developers prioritizing community building and creative risks.
GTA 6 news coming very soon says insider as fans question summer marketing plans
An insider known as NateTheHate suggests that news and marketing for Grand Theft Auto 6 will begin in August, despite a lack of updates so far. This follows Take-Two Interactive's earlier promise of summer marketing, with fans speculating about trailer releases and website updates. The article also touches on Grand Theft Auto Online's gambling minigames and potential age verification laws for Grand Theft Auto 6 in Australia and the UK.
Gamesight: Creators are best predictor for a game's success, not viewership
Marketing platform Gamesight's analysis indicates that the number of active creators producing content by day three of a game's launch is a more reliable predictor of long-term success than total viewership. This metric is particularly crucial for player-versus-player first-person shooter games, where factors like replayability and competitive progression contribute to sustained creator interest and community formation.
GTA 6 news coming in August, leaker says, as more evidence points to the game's official website getting a backend update
Industry insider NateTheHate suggests that August will bring significant news regarding Grand Theft Auto 6, stating that Rockstar is adhering to its marketing plan. Recent updates to the game's official website backend have also fueled speculation about an upcoming announcement, though these may be performance-related. Grand Theft Auto 6 is slated for release on November 19th for PlayStation 5 and Xbox Series X/S.
New GTA 6 Info Coming Soon, It Seems
New information regarding Grand Theft Auto 6 is expected in August, according to insider NateTheHate. The game is reportedly on track for its November 19 release date, with marketing set to begin soon. Take-Two Interactive's upcoming earnings report on August 7 may coincide with new reveals.
Games Inbox: Are people still excited for Tomb Raider games?
Readers discuss the declining popularity of the Tomb Raider series, questioning if remakes can revive its former glory. Other topics include the potential of ad-based game streaming, the perceived lack of excitement for the Switch 2's second year lineup, and the business decisions behind game pricing and remakes.
Video games are not bigger than movies as Avengers: Doomsday trailer beats GTA 6
Despite Grand Theft Auto 6's trailer breaking records, trailers for Marvel's Avengers: Doomsday and Spider-Man: Brand New Day have surpassed its viewership. This suggests that while GTA 6 will be a massive financial success, movies still hold a larger sway over the general public in terms of cultural impact and broad appeal.
Clayface's full transformation won't be revealed in trailers or marketing materials: "You don't want…
Director James Watkins confirmed that the full transformation of Clayface will not be revealed in trailers or marketing for the upcoming DC Studios horror film. He believes in the power of mystery and suggestion, comparing the approach to that of Jaws. Actor Tom Rhys Harries, who plays the villain, teased his own awe at the creature's design.
Maybe Not Everything Needs To Be A Fortnite Collab
This opinion piece critiques Epic Games' decision to collaborate with the horror film Obsession for a Fortnite ad, arguing that the ad misses the film's core themes and is inappropriate given the game's younger demographic. The author suggests that not all popular IPs are suitable for Fortnite collaborations, especially when the marketing fails to grasp the source material's context.
Most Nintendo Employees Found Out About Tears Of The Kingdom When You Did
Many Nintendo employees learned about the existence of The Legend of Zelda: Tears of the Kingdom during its E3 2019 announcement, with security around the project being exceptionally high. Former Nintendo of America marketing leads revealed that only a select few were privy to the game's development prior to its reveal. The sequel to Breath of the Wild was later released to critical acclaim on the Nintendo Switch.
Zelda: Tears of the Kingdom was so secret within Nintendo, most employees found out about it for the first time at its…
Former Nintendo of America marketing and PR leads Kit Ellis and Krysta Yang revealed that The Legend of Zelda: Tears of the Kingdom was one of the company's most secretive projects. The vast majority of Nintendo employees, including Yang, were unaware of the game's existence until its surprise reveal trailer at E3 2019, with fewer than 10 people at Nintendo of America knowing about it beforehand.
Call Of Duty: Modern Warfare 4 Just Showed Up In A Very Unexpected Place
Call of Duty: Modern Warfare 4 has been unexpectedly featured on the French men's national football team bus, sparking discussion about Activision's marketing efforts. The game is slated for release in October, with a multiplayer beta planned before launch. Notably, Modern Warfare 4 will be available on the Nintendo Switch, marking the first Call of Duty title on a Nintendo platform since 2013.
Assassin's Creed Black Flag Resynced star once alleged Ubisoft threatened to sue him over his remake tease, but now…
Ubisoft is now using actor Matt Ryan's tease of an Assassin's Creed: Black Flag remake, which previously led to alleged threats of a lawsuit, as part of the marketing for the upcoming title, Assassin's Creed Black Flag Resynced. Ryan, who played Edward Kenway, is featured in a new video acknowledging the leaks and confirming the game's release.
It's not just Sony, even Rockstar says GTA 6 "plays best on PS5," with Xbox omitted entirely from one new…
Rockstar Games has joined Sony in promoting Grand Theft Auto 6 as playing best on PlayStation 5, omitting any mention of Xbox Series X in recent advertising. While likely part of a marketing agreement, this has led to fan discussion about platform marketing strategies and potential exclusivity deals.
The PS5 homepage, PS Store, and PS App have all been updated with a new GTA 6 UI as pre-orders begin
Sony has updated the PlayStation 5 homepage, PlayStation Store, and PlayStation App with a Grand Theft Auto 6 theme to coincide with the official start of pre-orders. The game is set to launch on November 19 for PlayStation 5 and Xbox Series X/S, with pre-orders beginning now and pre-loads starting November 12.
