Media Expansion
Ongoing coverage on Media Expansion.
Latest coverage
Miyamoto wants to bring “new characters to the world” outside of games
Nintendo's Shigeru Miyamoto expressed interest in developing new characters beyond Mario and The Legend of Zelda for media outside of traditional video games. The company is exploring opportunities for new intellectual property or existing characters in new forms of media.
Miyamoto concedes that there’s only so many people to reach through consoles
Nintendo's legendary designer Shigeru Miyamoto explained the company's strategy to expand its reach beyond consoles through various media like movies and theme parks. He stated that while Mario has evolved with digital media, there's a limit to how many people can be reached solely through Nintendo's systems, necessitating broader engagement.
Nintendo's Game Limitations: Switch March Madness or Ju... | TAG
Shigeru Miyamoto of Nintendo has stated that the company can only reach a limited audience through its consoles, prompting a broader media expansion strategy. This includes movies like The Super Mario Bros. Movie and a planned Zelda film, alongside theme parks, to leverage its popular intellectual properties across various entertainment forms. The article also touches on the retro aesthetics of games like Legacy of Kain: Ascendance and a review of the Silverstone FLP02 PC case.
Mario creator Shigeru Miyamoto says "there's only so many people" Nintendo can reach through consoles like the Switch 2, so "we want to expand" outside of video games
Nintendo legend Shigeru Miyamoto believes the company needs to expand its reach beyond consoles like the Nintendo Switch, as there's a limit to how many people can be reached through gaming hardware alone. He expressed a desire for Mario and other Nintendo characters to evolve and be experienced through various media, not just video games, envisioning a future where fans anticipate Nintendo's world expansion rather than just new game releases.
Nintendo Can Reach "Only So Many People" With Games, Miyamoto Admits
Nintendo legend Shigeru Miyamoto acknowledges that the company can only reach a limited audience through its consoles and aims to expand its presence in other media like film and theme parks. This strategy is exemplified by The Super Mario Bros. Movie and Super Nintendo World, with plans for more film releases and theme park locations. Miyamoto believes this broader approach will allow Nintendo to evolve alongside digital media and reach more people.
Ziff Davis announces new IGN France partnership, as part of international licencing expansion
Ziff Davis, owner of IGN Entertainment, has partnered with European media group eMense to operate IGN France. This move is part of Ziff Davis's broader international licensing expansion, which also includes a new French edition of CNET. The partnership aims to leverage eMense's expertise in competitive European markets to grow IGN France's reach and value.
Capcom CEO Bats Big for PC as “World’s Leading Gaming Platform” in Latest Financial Statement
Capcom CEO Kenzo Tsujimoto believes the PC will become the world's leading gaming platform, citing its growing popularity and market value. The company is committed to PC development despite past fumbles and plans to expand its major franchises across other media, following successes with Devil May Cry and an upcoming Resident Evil film.
