MENA

Asia and MENA games market revenue predicted to grow 16.5% to over $103bn by 2030

Niko Partners reports that the Asia and MENA gaming markets generated $88.9 billion in 2025 and are projected to reach $103.6 billion by 2028. India is expected to exceed $1.8 billion in revenue by 2030, while China, Japan, and Korea remain the most mature markets. The report highlights expanding player bases and multi-dimensional growth as key drivers for these regions, contrasting with challenges in North American and European markets.