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Mobile User Acquisition

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Games PressVery positive

Mistplay Acquires MAF’s MyChips to Strengthen Its Global Rewarded Advertising Platform

Mistplay has acquired MyChips SRL, a subsidiary of MAF, to enhance its global rewarded advertising platform. This acquisition aims to accelerate Mistplay's network expansion and strengthen its position in the rewarded advertising market, which is crucial for mobile user acquisition. The integration of MyChips will expand Mistplay's LoyaltyPlay network, offering advertisers greater scale and flexibility.