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Why Every Indie Game Studio Needs a Strong Online Brand (Not Just a Great Game)
Independent game studios need a strong online brand and presence, not just a great game, to succeed in 2025. This includes having a professional website, consistent social media handles, and a studio email address. Services like Xbox Game Pass and the ID@Xbox program can help indies gain visibility, but a solid brand is crucial for building trust and credibility with players, publishers, and the press.
