Partnerships
Ongoing coverage on Partnerships.
Latest coverage
Discord Nitro Now Includes Game Pass Starter Benefits, Game Pass to Get Nitro Benefits “Soon”
Xbox and Discord have announced a new partnership that will integrate benefits between Discord Nitro and Xbox Game Pass. Initially, Discord Nitro will include a Game Pass Starter subscription, with Game Pass subscribers gaining access to exclusive Discord Nitro benefits in the future. This collaboration aims to enhance game discoverability and social features for players.
Game Crossovers and Collaborations
Electronic Arts and Visa have announced a new global, multi-year partnership. This collaboration will involve EA SPORTS and aims to integrate payment solutions and fan engagement initiatives.
EA SPORTS FC Locks In Major Brazil Deal As Seleção Returns
Electronic Arts has announced a new multi-year partnership with the Brazilian Football Confederation, bringing the national team, Seleção, back into EA SPORTS FC 26 and EA SPORTS FC Mobile. This deal aims to enhance authenticity and deepen the connection with Brazilian football fans through joint marketing and collaborative content creation.
New Xbox boss Asha Sharma teases a Discord partnership as part of a renewed Game Pass push, days after significant price cut announced
New Xbox CEO Asha Sharma has teased a continued partnership with Discord as part of a renewed push for Game Pass, following a recent significant price cut for the subscription service. Sharma also indicated that Call of Duty titles will be added to Game Pass during the holiday season and expressed a strong stance against the use of AI in gaming.
CRYPTIC STUDIOS LAUNCHES “QUICK START” EVENT FOR ALL PLAYERS, UNVEILS CONTENT ROADMAPS & NEW PARTNERSHIP
Cryptic Studios has launched a "Quick Start" event across its MMOs, including Star Trek Online and Neverwinter, allowing all players to claim a permanent high-level character to accelerate progress. The studio also revealed 2026 content roadmaps for Star Trek Online and Neverwinter, and announced a partnership with Beadle & Grimm's for a Star Trek Games Kickstarter campaign.
Epic set to release Arc Raiders-like extraction shooter with Disney characters by the end of the year
Epic Games is reportedly developing an extraction shooter similar to Arc Raiders, featuring Disney characters, with a planned release by the end of the year. Despite internal concerns about gameplay originality, Epic and Disney are committed to their long-term collaboration, which aims to build a connected universe of gaming and entertainment experiences.
Rumor Mill
A Bloomberg report suggests that Epic Games is relying on a potential partnership with Disney to revitalize Fortnite. The article speculates on the terms and implications of this rumored collaboration for the popular battle royale game.
Legendary Duos That Set the Standard for Buddy Cop Stories
This article analyzes the enduring appeal of buddy cop stories and dynamic duos across various media, including film, television, and video games. It highlights how contrasting personalities, natural chemistry, and shared adventures contribute to memorable partnerships that elevate storytelling and leave a lasting cultural impact.
G2A.COM Surpasses €12 Million in Esports Investment with Renewed Echo Esports Partnership
G2A.COM has renewed its decade-long partnership with World of Warcraft guild Echo Esports, surpassing €12 million in total esports investments. This sponsorship supports Echo's bid in the "Triple-Raid" Race to World First for the World of Warcraft: Midnight expansion. The collaboration highlights G2A.COM's significant commitment to the esports industry.
Two more leadership exits take place at Xbox
Two more leadership figures have departed Xbox: VP of partnerships, business development, and marketing, Lori Wright, and general manager of gaming AI, Haiyan Zhang. These departures follow recent exits from other high-ranking executives at Microsoft Gaming. Haiyan Zhang will be joining Netflix's gaming team.
STEEL CITY INTERACTIVE STRENGTHENS ITS CORNER TEAM WITH NEW SENIOR HIRES
Steel City Interactive, the developer behind the Undisputed video game franchise, has announced three senior appointments: Glen O'Connell as Commercial Partnerships Director, James Shaw as Senior Production Director, and Shaun White as Brand and Communications Director. These hires are part of the studio's strategy to become a market leader in the sports combat genre, leveraging the team's extensive experience in sports and interactive entertainment.
15 Movies and Series Celebrating Love at Its Best
This analysis explores 15 films and TV series that depict love, family, friendship, and partnership in a realistic and human way, avoiding fantasy and grand gestures. The selected titles delve into the complexities, pain, and imperfect nature of relationships, highlighting themes of communication, compromise, and emotional growth.
Original founders of Bossfight Entertainment re-launch studio as Bossfight
Several companies within the game industry have announced new leadership appointments and expansions in March 2026. ProbablyMonsters added three executives to its leadership team, Kasedo Games appointed Timea Edvi as publishing director, and Sixteen Tons named Sebastian Nußuam as CCO. Microsoft Gaming, Midwest Games, and Escape Velocity Entertainment also saw new hires in key roles.
JAKKS Pacific X Sonic the Hedgehog 4 Agreement Revealed
JAKKS Pacific and Disguise have entered a multi-year partnership with SEGA for Sonic the Hedgehog 4, which is set to release on March 19, 2027. The collaboration will involve the design, development, and manufacturing of various merchandise, including action figures, plush toys, playsets, costumes, and accessories, all slated for release in early 2027. Both companies expressed excitement about continuing their successful collaboration to bring new Sonic-themed products to fans.
Nothing Expands Audio Partnership with Audiodo for New Headphone | Invision Game Community
Nothing has expanded its audio partnership with Audiodo, integrating Audiodo's Audiosphere technology into its new Nothing Headphone (a). This collaboration, which previously featured in Nothing Headphone (1) and Ear (3), aims to enhance the listening experience with more immersive and natural soundstages. The continued integration highlights a strong, long-term strategic alignment between the two companies focused on refining everyday audio perception.
Nintendo announces MAR10 Day 2026 celebrations
Nintendo is celebrating MAR10 Day with various events and promotions honoring the 40th anniversary of Super Mario Bros. and the upcoming release of The Super Mario Galaxy Movie. Festivities include in-game events for Mario Kart World, a sweepstakes for a trip to SUPER NINTENDO WORLD, and special offers on Nintendo Switch games.
EA SPORTS FC 26 "Phantom 6 Boots" Now Available With Latest Nike Partnership
EA SPORTS FC 26 players can now obtain the new Nike Phantom 6 boots, available both in-game and in real life, through a partnership between Electronic Arts and Nike. The boots can be earned in the Clubs mode by winning the Nike Phantom Cup and will also be available for purchase at Nike.com and select retailers globally.
