Pixelwashing

'I feel dirty:' EA workers trapped in a maelstrom of cynicism and doubt after Saudi buyout

Employees at Electronic Arts are expressing deep cynicism and doubt following the company's buyout by an investor consortium led by Saudi Arabia's Public Investment Fund. Despite assurances from EA leadership, workers fear the acquisition will lead to cultural changes, potential project cancellations, and layoffs, as well as concerns about the country's human rights record and the use of 'sportswashing' and 'pixelwashing' to launder its image.