Player Acquisition
Ongoing coverage on Player Acquisition.
Latest coverage
Nihon Falcom president says Steam and Nintendo Switch have largest portion of new players
Nihon Falcom president Toshihiro Kondo stated in an interview that Steam and the Nintendo Switch are bringing in the largest portion of new players to the company's games. He also touched on the company's future success.
Xbox’s paradox year: 200 million new players, $1.7 billion less revenue
Xbox experienced a paradox in fiscal year 2026, attracting over 200 million new players while simultaneously facing a $1.7 billion revenue shortfall. Microsoft CEO Satya Nadella and Xbox CEO Asha Sharma acknowledged the need for significant changes in content, platform, and operations to close this gap and return to growth by the end of FY27.
Sony Aims to “Improve the Performance” of Marathon by Focusing on Content, Player Acquisition
Sony aims to improve the performance of its extraction shooter Marathon by focusing on content updates, gameplay system enhancements, and expanding its player base. Despite reporting significant financial losses related to the Bungie acquisition, Sony remains committed to Marathon, citing its strong critical reception and positive player engagement metrics. The company plans to introduce additional content and ensure all story content remains accessible to new players to foster continued engagement.
