Premium Large Format Theaters
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What is Infinity Vision? Marvel's answer to IMAX, explained
Marvel and Disney have introduced Infinity Vision, a new certification for Premium Large Format (PLF) cinemas that guarantees an exceptional presentation with big screens, bright images, and outstanding sound. Unlike IMAX, any screen meeting specific criteria for width, sound, and brightness can be Infinity Vision certified. Currently, it's being used for Avengers: Endgame Encore and Avengers: Doomsday, with potential future use for other Disney films.
Avengers: Doomsday may have lost the IMAX war to Dune 3, but Disney is fighting back, creating a new certificate to find…
Walt Disney Studios has launched Infinity Vision, a new certification for premium large format theaters, to help audiences find the best screens for experiencing films. This initiative comes after Avengers: Doomsday reportedly lost IMAX screens to Dune: Part Three. Andrew Cripps, Head of Theatrical Distribution for Walt Disney Studios, stated that Infinity Vision represents a collaborative effort to ensure audiences can enjoy films as intended on a large screen with high-quality audio and visuals.
