Price Increase
Ongoing coverage on Price Increase.
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Google Pixel 11 launch event: Everything we expect as price increase rumors grow
Rumors suggest Google is preparing for the launch of its next Pixel device, the Google Pixel 11. Speculation also indicates a potential increase in the device's price.
Roku is increasing prices across its hardware range
Roku has increased prices across its range of streaming devices. This price hike is reportedly due to ongoing industry-wide shortages of memory components.
You can now save $50 on a Nintendo Switch 2 game bundle ahead of price increase
Amazon is offering a $50 discount on Nintendo Switch bundles that include digital copies of Mario Kart World, Donkey Kong Bananza, or Pokemon Pokopia. This sale precedes a price increase for the system, which will go from $450 to $500 on September 1, 2026. The price hike has already been implemented in Japan.
New report reveals the Nintendo Switch 2 is the second fastest-selling video game hardware in US history, as Xbox and…
A new report indicates the Nintendo Switch 2 has become the second fastest-selling video game hardware in US history, selling 5.9 million units in its first year. Meanwhile, PlayStation 5 and Xbox Series console sales have declined significantly due to price hikes, with PlayStation hardware unit sales reaching their lowest May total since 2000.
Xbox is increasing its prices again, and I'm using Prime Day to pick up these games before it happens
Xbox is reportedly increasing its console prices, prompting a rush to find deals on games before the hikes take effect. The article highlights discounts on titles like Resident Evil and Diablo 4 available during Prime Day, aiming to help players acquire games before the anticipated price surge.
Evening Consolidation
Microsoft has significantly increased Xbox prices globally and discontinued the 2TB model due to a component crisis. Separately, the game Abyssus has received its 1.3 update and launched on consoles.
As Steam Machine and Xbox are latest to fall to the RAMpocalpyse, Micron CEO says RAM shortages won't ease until…
Micron CEO Sanjay Mehrotra predicts that global RAM shortages, exacerbated by AI demand and economic factors, will persist until at least 2028, leading to continued price hikes for gaming hardware. This situation has already caused price increases for platforms like Steam Machine, Xbox, Nintendo Switch, and PlayStation 5, with future consoles like the PlayStation 6 and Xbox Project Helix expected to be significantly more expensive.
Apple (AAPL) stock drops on news of MacBook and iPad price increases
Apple's stock saw a six percent drop following the announcement of immediate price increases for its MacBook and iPad hardware. The company cited rising memory and storage costs, exacerbated by the expansion of AI data centers, as the reason for the hikes. CEO Tim Cook had previously warned that such increases were becoming unavoidable.
Samsung's latest budget phone has mild upgrades and a $50 price hike
Samsung has released the Galaxy A27 5G, a budget smartphone that features minor upgrades over its predecessor. The new model comes with a stronger chipset but also includes a $50 price hike.
The RAM crisis comes for Apple: Mac and iPad prices jacked up by hundreds as company says 'We have never seen a component price increase this much, this quickly'
Apple has significantly increased the prices of its Mac and iPad lines due to a rapid and substantial rise in component costs. The company stated that it has never experienced such a swift and large increase in component prices before. While iPhones are currently unaffected, CEO Tim Cook indicated that price hikes for all products might become unavoidable if the situation persists.
The Nintendo Switch 2 Pokopia bundle is out now, and I'm making sure my friends catch it before the September price…
A UK-exclusive Nintendo Switch 2 bundle featuring Pokemon Pokopia is now available for £429.99, offering a saving of £24.99 before an anticipated price increase on September 1. This bundle is presented as a good value, especially for those looking to play multiplayer town customization in Pokemon Pokopia with friends. An alternative bundle with Mario Kart World is also available at a similar price point.
Apple Says Price Hikes Are Coming, But Won’t Say Which Devices Will Be Hit
Apple CEO Tim Cook has indicated that price increases for its hardware are unavoidable due to ongoing component shortages and rising costs. While specific devices were not named, the company is working to mitigate the impact on consumers. The Mac Mini has already seen a price hike, and similar increases may affect iPhones and other products.
Gaming's only getting more expensive, so these are the top gadgets under $50 we've tested so far this year
Despite rising costs in the gaming industry, this article highlights top gaming accessories under $50 tested this year. It focuses on budget-friendly options for various platforms, including Nintendo Switch and PC, with a particular emphasis on gamepads and retro controllers.
The BBC quizzed chip maker TSMC on the possibility of increased prices and you're really not going to like the…
TSMC's Chief Financial Officer, Wendell Huang, indicated that the company is likely to increase prices for its semiconductor manufacturing services. While not sudden four or five-fold increases, he suggested that price adjustments reflecting the company's value, including technological leadership and manufacturing capacity, are probable due to rising costs and high demand. This news comes as PC component prices are already a concern for consumers and the industry.
Subscriptions, Clouds, and Streams
Xbox Game Pass reportedly lost millions of subscribers following a significant price increase implemented in 2025. This analysis examines the impact of the price hike on the subscription service's user base and its implications for Microsoft's gaming strategy.
I've done the math, even cheaper gaming laptop deals are now 50% more expensive than they were in January and that…
Analysis of gaming laptop deals reveals a significant price increase of over 50% since January, with fewer discounts and higher 'comparative value' prices. Retailers like Best Buy use these flexible pricing strategies, while others like Newegg rely on marketplace trends, making it crucial for consumers to research price history before purchasing.
Switch 2's Price Hike Saves PS5's Blushes in Japan
Following a price hike on May 25th, the Nintendo Switch 2's sales advantage over the PlayStation 5 in Japan has narrowed. While the Switch 2 still outsold the PS5 in the week ending May 31st, the gap has closed significantly compared to the previous weeks. This shift highlights the impact of pricing strategies on hardware sales in the unique Japanese market.
MMO Business Roundup: Steam Deck’s price hike, Microsoft’s ActiBlizz settlement, and Rockstar UK’s union
This MMO business roundup covers several industry developments, including Valve's Steam Deck OLED experiencing significant price hikes. Microsoft has settled a $250 million class-action lawsuit related to its Activision Blizzard acquisition. Additionally, developers at Rockstar Games have officially formed a union, the Rockstar Game Workers Union (RGWU), and plan legal action over alleged union-busting.
"We’ve held off these increases as long as we responsibly can" - Maingear warns of price increases coming after its Memorial Day sale ends, so here's what's on offer
Maingear has announced upcoming price increases for its pre-configured gaming PCs and laptops, citing industry-wide flash memory shortages affecting GPUs, RAM, and SSDs. The company warns that prices will rise by over $150 after its Memorial Day sale concludes, encouraging customers to purchase before the end of the sale to secure current pricing and discounts.
Nintendo ramps up Switch 2 production despite worldwide price hike
Nintendo is reportedly increasing production of the Nintendo Switch 2 to 20 million units by March 2027, despite projecting lower console sales for the upcoming fiscal year. This comes as the company announced a price increase for the console in Japan, the US, Canada, and Europe, effective September 1, 2026. The increased production suggests Nintendo is confident in exceeding its public sales outlook, potentially bolstered by a strong software lineup and rumors of a The Legend of Zelda: Ocarina of Time remake.
