Publishing Strategy
Ongoing coverage on Publishing Strategy.
Latest coverage
Nintendo Switch 2 ports a big part of Koei Tecmo’s strategy
Koei Tecmo has revealed that supporting the Nintendo Switch 2 with ports is a significant part of its strategy for the upcoming fiscal year. The company plans to diversify revenue streams by releasing major titles, mid-range games, remasters, and ports of existing games for the new console, alongside new releases on multiple platforms.
Former PlayStation head tells Xbox to either be a good publisher or make a good platform with exclusives: "Nintendo…
Former PlayStation head Shawn Layden advises Xbox to commit to either being a competitive platform with exclusive content or a major multi-platform publisher. He argues that trying to be both is a flawed strategy, citing Nintendo and PlayStation's reliance on exclusives. Layden also points to Microsoft's frequent layoffs and the confusing decision to acquire major franchises only to release them on rival platforms.
The Witcher 4 and Cyberpunk 2077 studio wants to make more games without turning CDPR into a company "that's going to be launching a big game every year"
CD Projekt RED CEO Michał Nowakowski stated that the studio aims to release games more frequently without becoming a company that launches a major title every year. While they have a ten-year plan, the goal is not to flood the market but to create high-quality games, potentially releasing three Witcher games and a Cyberpunk sequel within the next six years.
Sony Ends PC Ports for First-Party Single-Player Games, Confirms PlayStation Leadership
Sony Interactive Entertainment has confirmed it will cease releasing internally developed single-player games on PC, reversing a strategy that began in 2020. While multiplayer and live-service titles will continue to launch on PC, major exclusives like God of War and The Last of Us Part I will now remain console-exclusive to PlayStation 5. This shift aligns Sony's strategy more closely with Nintendo's approach to platform exclusivity.
Bloober Team Has 7 Games in Active Development
Bloober Team has announced several leadership changes, appointing new heads for studio production, publishing, and business development. The studio currently has seven games in active development, with five being co-developed under the Black Mirror Games label. CEO Piotr Babieno emphasized a strategy of sustainable development and long-term stability, aiming for a balance between ambition and responsibility without reckless growth or layoffs.
Crimson Desert PS5 Reviews Blocked as Gaming Sites Hit Wall of Silence
Gaming websites are reporting blocked access and silenced reviews for the highly anticipated action-RPG Crimson Desert, raising concerns about publisher control over pre-release coverage. This unusual lack of access before the game's 2026 release date is creating suspicion among players and potentially shifting the influence from professional critics to content creators.
'What the F*ck Are We Doing Here?': PS5 Fans Slam Square Enix for Sloppy Multiformat Strategy
PlayStation fans are expressing frustration with Square Enix's inconsistent multiformat strategy, citing recent releases like Bravely Default: Flying Fairy HD Remaster and Paranoramasight: The Mermaid's Curse skipping PlayStation consoles. Despite Square Enix's stated shift to a multiformat approach following disappointing sales of PS5 exclusives like Final Fantasy 16 and Final Fantasy 7 Rebirth, numerous titles have launched on other platforms without PS5 ports, leading to fan dissatisfaction.
