Purchase Intent
Ongoing coverage on Purchase Intent.
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GTA 6 Breaks A Record, And It’s Not Even Out Yet
Grand Theft Auto 6 has set a new record for purchase intent among US console and PC gamers, with nearly one in three planning to buy the game upon release. This unprecedented demand, fueled by a 13-year gap since Grand Theft Auto 5, is expected to boost sales of hardware and accessories. Despite the immense commercial anticipation, experts believe the game will not solve deeper issues within the industry.
Zelda: Ocarina of Time remake doesn't even rate against GTA 6 and Call of Duty Modern Warfare 4 as the "biggest games of the year," Activision exec says
Activision's chief marketing officer Tyler Bahl stated that Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 are the biggest games of 2026, downplaying the significance of The Legend of Zelda: Ocarina of Time remake. While purchase intent data shows Modern Warfare 4 ahead of the Zelda remake, analyst Mat Piscatella noted that on a per-player basis, the Zelda remake's intent is higher, though GTA 6 dwarfs all other releases.
