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Call of Duty: Black Ops 1 and 2 Re-Releases Taught Activision to Lean More on Nostalgia, Says Exec
Activision's chief marketing officer Tyler Bahl stated that the successful re-releases of Call of Duty: Black Ops and Black Ops 2 taught the company to lean more into nostalgia. He noted the pent-up demand for playing with friends and how these ports informed future game development, including the upcoming Call of Duty: Modern Warfare 4, which will conclude the current Modern Warfare series. Activision is also working on a new sub-franchise, aiming for innovation and fresh experiences after the mixed reception of Modern Warfare 3.
