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FIFA’s Onchain Ticket Experiment Hits the NYSE, One Day After the World Cup Final
FIFA's blockchain ticketing experiment, utilizing Ava Labs' Avalanche technology, was showcased at the New York Stock Exchange shortly after the World Cup final. The system issued over 100,000 'Right-to-Buy' tokens, processing more than $25 million in transactions, with resale value flowing back to FIFA. This innovative approach to ticketing is currently under examination by regulators in Switzerland, New York, and New Jersey.
