Self-Publishing
Ongoing coverage on Self-Publishing.
Latest coverage
"What's the harm in asking?" – Dlala Studios on taking a big swing to get comedy legend Bob Mortimer for the upcoming game Murals
Dlala Studios discusses the surprising process of securing British comedy legend Bob Mortimer for their upcoming game, Murals. The studio founder shares how they took a chance by asking Mortimer's representatives, leading to him voicing the character 'Magic Dave'. The interview also touches on Dlala's journey from work-for-hire on titles like Battletoads and Disney Illusion Island to self-publishing their own original IP, Murals, highlighting the risks and rewards of independent development.
Rover's Tale developer Observer Interactive parts ways with Team17 as it moves to self-publishing
Observer Interactive and Team17 have mutually agreed to part ways, with Observer Interactive now self-publishing its debut title, Rover's Tale. The creature-collecting metroidvania, originally slated for release with Team17, has had its release date moved to 2027. The studio plans to showcase the game at Gamescom, including a look at its Nintendo Switch 2 version.
Remedy Entertainment touts pricing Control Resonant 'attractively for an AAA title'
Remedy Entertainment CEO Jean-Charles Gaudechon stated that Control Resonant will be priced attractively at $60 for an AAA title, aiming to stand out in a competitive autumn release window. The company is self-publishing the game after mixed results with previous efforts and is facing financial challenges, with Q2 2026 revenue down 40 percent. Despite this, Remedy is confident in Control Resonant's potential, citing over 1.5 million wishlists and strong pre-order rankings.
IO Interactive Closing Studio; Self-publishing Project Fantasy
IO Interactive has announced it is closing its studio and will self-publish its upcoming online RPG, Project Fantasy. This follows Microsoft's decision to end its partnership with the studio on the project, which was initially revealed in 2023.
Stellar Blade: Blood Rain Revealed at Summer Game Fest
Shift Up has revealed Stellar Blade: Blood Rain, a sequel to Stellar Blade, during Summer Game Fest with a new gameplay trailer. The studio will self-publish the action-adventure title, which introduces a new protagonist named Evie and expands the game's universe. Stellar Blade: Blood Rain is in early development with no platforms or release window announced yet.
IO Interactive Won't Self-Publish Future James Bond Games; Amazon Will Have More Control
IO Interactive will not self-publish future James Bond games, with Amazon and Metro-Goldwyn-Mayer set to take over publishing duties for titles like 007 First Light. This marks a shift in the franchise's publishing strategy, giving Amazon and MGM more control over the series.
Hit PS5 Exclusive’s Highly Anticipated Sequel to Be Revealed Soon
Shift Up has announced that the sequel to their PlayStation 5 exclusive action-adventure game, Stellar Blade, will be revealed in 2026. The studio plans to self-publish the sequel to control its marketing strategy and reach a global audience on all platforms from day one, diverging from their previous publishing deal with Sony Interactive Entertainment.
Stellar Blade studio Shift Up to self-publish sequel
Shift Up, the developer of Stellar Blade, announced plans to self-publish the game's sequel, moving away from Sony's publishing model. This shift aims to allow the studio more control over marketing and direct communication with players. The sequel is expected to release on multiple platforms, potentially including Xbox and Nintendo Switch, with further details anticipated within the year.
"Stellar Blade 2" vill nå fler – skippar Sony som utgivare
Shift Up, the developer of Stellar Blade, is considering making its next title, potentially Stellar Blade 2, a multi-platform release and self-published. This strategy aims to maximize sales and reach a broader audience from day one, diverging from Sony's role as publisher for the original PlayStation 5 exclusive.
Shift Up will self-publish the Stellar Blade sequel
Shift Up has announced that it will self-publish the sequel to Stellar Blade, a title previously published by Sony as a PlayStation 5 exclusive. This indicates a shift in publishing strategy for the developer.
Stellar Blade studio Shift Up breaks from publishing partner Sony for "high-quality self-publishing"
South Korean developer Shift Up, known for Stellar Blade, has announced plans to self-publish its upcoming title Stellar Blade 2. This strategic shift away from publishing partner Sony aims to allow the studio greater control over marketing and IP identity. Shift Up also recently acquired Unbound, a studio founded by Shinji Mikami.
Stellar Blade 2 will be self-published, allowing marketing strategies based on franchise’s ‘unique appeal’
Developer Shift Up has announced that the sequel to Stellar Blade will be self-published, allowing the studio to control marketing strategies and leverage the franchise's unique appeal. The company stated that development is progressing smoothly and aims to reach a broader global audience with improved results compared to the first game, which was a timed exclusive for PlayStation.
The next Stellar Blade probably won't be PS5 exclusive, as developer Shift Up reveals intention to self-publish and reach a broader audience
Developer Shift Up has indicated that the next Stellar Blade game may not be a PlayStation 5 exclusive, as the company plans to self-publish and reach a wider audience. While not explicitly stated, the company's report suggests a move towards multi-platform releases, potentially including PC, Xbox, and Nintendo Switch 2, to maximize sales and leverage the established IP.
Shift Up Will Self-Publish The Stellar Blade Sequel To Reach A "Broad Global Audience"
South Korean developer Shift Up has confirmed plans to self-publish the sequel to its action title Stellar Blade, aiming for a broad global audience from day one. The studio is also exploring platform expansion for the original Stellar Blade, which was a PlayStation 5 console exclusive. Shift Up recently acquired Shinji Mikami's studio Unbound, suggesting future multi-platform releases.
Stellar Blade 2 might not be PS5-exclusive as Sony isn't publishing the sequel
Shift Up has confirmed that Stellar Blade 2 will not be published by Sony, with the developer opting for self-publishing for the sequel. The studio's CEO, Hyung-Tae Kim, stated that development is progressing smoothly and the game will not be shown until it meets their quality standards. This shift away from Sony's publishing deal was speculated earlier this year.
Stellar Blade 2 PS5 Reveal This Year, But Sony Won't Publish It
Developer Shift Up plans to reveal new details about Stellar Blade 2 and Project Spirits within the year. While the sequel will launch on PlayStation 5, Shift Up will self-publish the title, having grown beyond the need for Sony's publishing support. Development on Stellar Blade 2 is progressing smoothly, with marketing strategies focused on directly communicating the IP's unique identity.
Next Stellar Blade and Project Spirits details to be revealed in 2026
Developer SHIFT UP announced that details for the next Stellar Blade and Project Spirits titles will be revealed in 2026. SHIFT UP will self-publish both games, as well as titles from the recently acquired UNBOUND studio, led by Shinji Mikami. The company also provided updates on Goddess of Victory: NIKKE's performance and future strategy.
Stellar Blade 2 Isn't Being Published By Sony, And That's Great News For PC Gamers
Stellar Blade developer Shift Up has announced that Stellar Blade 2 will not be published by Sony, marking a transition to self-publishing. This move aims to allow Shift Up to better control marketing and directly communicate the IP's identity. The studio also confirmed that details on Stellar Blade 2 and its flagship title Project Spirits will be revealed this year, with a simultaneous release on PlayStation 5 and PC being considered due to the first game's strong PC sales.
Control Resonant: Remedy on the Exciting Sequel, Xbox Play Anywhere, and Self-Publishing
Remedy Entertainment is self-publishing the upcoming sequel, Control Resonant, set to launch in 2026 for Xbox Series X|S and Xbox on PC with Xbox Play Anywhere support. The game will feature a new playable character, Dylan Faden, and an expanded open-world city environment. Remedy aims to provide a seamless experience across platforms, including handheld devices.
Inkle's Jon Ingold on why self-publishing is where it's at
Inkle co-founder Jon Ingold argues that self-publishing offers greater freedom and control over intellectual property, despite potential benefits from publishers like marketing and distribution. Ingold highlights Inkle's success with titles like 80 Days and TR-49, emphasizing the ability to experiment with game design and pricing without publisher interference. While acknowledging the marketing advantages publishers can offer, Ingold ultimately advocates for developers to maintain ownership and flexibility.
