Sponsorship
Ongoing coverage on Sponsorship.
Latest coverage
TimTheTatman Turned Down Six-Figure Deal to Stream Arc Raiders Because He Hates It So Much
Streamer TimTheTatman revealed he turned down a six-figure sponsorship deal to stream Arc Raiders due to his strong dislike for the game. He expressed extreme negative sentiment towards the title, leading him to refuse the lucrative offer.
Cygames to sponsor Los Angeles Dodgers game next month — MP3s & NPCs
Video game developer Cygames is sponsoring a Los Angeles Dodgers game on September 2nd, titled 'The 2025 World Series Ohtani Ring Presented by Cygames'. Attendees will receive a replica of Shohei Ohtani's championship ring, and a Cygames booth will be present. Cygames is known for franchises like Umamusume: Pretty Derby and Shadowverse.
Summer Games Done Quick Cancels Sponsored SNK Stream Due to "Human Rights Concerns"
Summer Games Done Quick has canceled a planned sponsored stream with SNK due to ethical concerns. The decision was made because SNK's majority ownership by the crown prince of Saudi Arabia raises human rights issues.
Games Done Quick abruptly canceled SNK stream due to ties with Saudi Arabia
Games Done Quick has abruptly canceled a planned stream with SNK due to the latter's ties with Saudi Arabia. The organization stated it will not accept funds from or work with SNK in the future, citing concerns over the association.
Games Done Quick announces and then quickly cancels SNK-sponsored stream because of company's Saudi ownership
Games Done Quick (GDQ) cancelled a sponsored stream celebrating Metal Slug's 30th anniversary due to backlash over SNK's ownership by the Saudi-owned Electronic Gaming Development Company. GDQ stated they would not accept funds from the sponsor and apologized for failing to conduct a thorough review of the partnership, citing their commitment to human rights and inclusivity.
GDQ Cancels SNK Stream Over Saudi Arabia Ties
Games Done Quick (GDQ) canceled a sponsored Metal Slug speedrun stream featuring SNK due to community backlash over SNK's majority ownership by Saudi Arabia's Public Investment Fund and associated human rights concerns. GDQ apologized to the affected parties and pledged to strengthen its sponsor evaluation process.
Games Done Quick apologizes for partnering with Saudi-owned studio SNK
Charity speedrunning event Games Done Quick (GDQ) cancelled a sponsored stream with Japanese studio SNK due to concerns over the company's ownership by a subsidiary of the Misk Foundation, which is linked to Saudi crown prince Mohammed bin Salman. GDQ organizers apologized for failing to conduct adequate review and pledged to strengthen their sponsor evaluation process, stating the partnership conflicted with their values of supporting human rights and inclusivity.
Summer Games Done Quick raises $2.4 million for charity, cancels sponsored stream with SNK over Saudi Arabia ties
Summer Games Done Quick successfully raised over $2.4 million for Doctors Without Borders. However, the event faced backlash and canceled a sponsored stream with SNK due to the company's majority ownership by Saudi Arabia's Public Investment Fund, citing human rights concerns. Games Done Quick apologized for the oversight and committed to strengthening its sponsor evaluation process.
"An oversight we deeply regret": Games Done Quick cancel SNK-sponsored stream following backlash over studio's Saudi Arabian ownership
Games Done Quick has canceled a sponsored stream featuring SNK following community backlash over the fighting game studio's majority ownership by Saudi Arabia's Public Investment Fund. The organization apologized for failing to conduct adequate review and stated they will not accept funds from this sponsorship or work with SNK again due to conflicts with their values of supporting human rights and inclusivity.
World Cup Star Erling Haaland Shows Off His Gaming Setup, Wants Xbox To Sponsor Him, And Is Excited For GTA 6
World Cup star Erling Haaland revealed his gaming setup, expressing a desire for Xbox sponsorship and showcasing his enthusiasm for upcoming titles like Grand Theft Auto 6. He also mentioned playing on PlayStation and highlighted Call of Duty: Modern Warfare 2 and Minecraft as favorite games.
"You can't buy a BAFTA." Why commercial influence is a red line for the BAFTA Games Awards
BAFTA CEO Jane Millichip discussed the new headline sponsorship of the BAFTA Games Awards by Google Play, emphasizing that revenue is crucial for delivering the ceremony while maintaining editorial independence and a peer-voted judging process free from commercial influence. The conversation also touched upon BAFTA's efforts to increase representation within the games industry, particularly for women in technical roles, and the growing interest in transmedia adaptations of video game IP.
All sponsors in The Finals Season 10
The Finals Season 10 has launched, introducing new and returning sponsors to the game's rewards program. While the core sponsorship system remains unchanged, players can earn new rewards through various sponsors like Alfa Acta, Dissun, and Volpe, with some having a long history in the game since its Open Beta or earlier seasons.
Esports in 2026: What It Is Now and Where It Is Going
Esports in 2026 is characterized by a shift towards professionalized, show-like broadcasts with mobile-first content and integrated fan experiences. Teams are leaner and more professional, focusing on sustainable deals and player support, while content creation and live events remain crucial for growth and fan engagement. The industry is maturing, moving beyond hype to focus on long-term stability, integrity, and a blend of sport, entertainment, and creator economy elements.
Resurrection of the Insomnia Gaming Festival cancelled due to lack of industry support
The Insomnia Gaming Festival, scheduled for April 2026, has been cancelled due to a lack of investment and sponsorship from major tech and hardware brands. Organizers cited reduced industry support for live events as the primary reason, despite strong consumer ticket sales. All ticket holders will receive refunds, and there are currently no plans for the event's return.
