Studio Business Models

'We've been a little bit too romantic:' Ustwo CEO says lowering development costs is now paramount

Ustwo Games CEO Maria Sayans states that lowering development costs and increasing the use of contractors are crucial for the studio's future as a PC-first developer. The company is pivoting away from mobile due to declining profitability and is focusing on creating meaningful single-player experiences for PC and consoles, while re-evaluating its budget and pricing strategies.