Target Audience
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"Women love video games," Dressmaker dev says, there just aren't enough games for them: "We were definitely targeting women from the get-go"
The dressmaking simulation game Dressmaker has achieved significant success, with its developer Cozy Lives, led by Sabrina Becker and Jonathan Hau-Yoon, attributing this to its appeal to women, an underserved market in gaming. Becker emphasizes that while men have also shown interest, the game was intentionally designed to cater to female players' preferences, drawing inspiration from games like Roblox. The positive reception and player feedback highlight the demand for such experiences, with plans for future updates and potential mobile and Nintendo Switch ports.
"Every appropriate individual" will play GTA 6, says Take-Two CEO, who can’t imagine anyone over the age of 17 being uninterested: "I just don’t see it"
Take-Two Interactive CEO Strauss Zelnick believes Grand Theft Auto 6 will appeal to everyone over 17, including those who may have less time to play than in their youth. He anticipates a significant number of 17-year-olds will be playing the game upon its release, suggesting broad interest across age groups.
