User Retention

Facebook is cloning TikTok, Craigslist and Reddit to keep users from walking out [2026]

Meta is reportedly cloning features from TikTok, Craigslist, and Reddit to combat a significant user loss, with Facebook alone seeing 20 million users depart in early 2026. The company plans to introduce a full-screen video feed similar to TikTok and has launched "Seller" and "Forum" apps mimicking Craigslist and Reddit functionalities, respectively. This strategy follows Meta's previous attempt to counter TikTok with Instagram Reels.