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Sony Decides VTubers May Be the Best Way to Save PS5 in Japan
Sony is leveraging VTubers Kaminari Qpi and Shiranami Ramune in Japan to promote upcoming PlayStation 5 titles like Resident Evil Requiem, NTE: Neverness to Everness, and Pragmata. This strategy aims to boost sales in a region where the PlayStation 5 is currently outsold by the Nintendo Switch, despite Sony's efforts with regional console models.
